Zeba for Plants/About Zeba/Company Profile

ATI Profile

ATI, the parent company of the Zeba brand, was formed to provide value-added products that will help growers of all types produce higher quality plants and greater yields more efficiently and cost-effectively.

The core technology of Zeba was developed by William Doane during his 30 years with the U.S. Department of Agriculture (USDA). During this time, he led a USDA staff that successfully developed key scientific breakthroughs and patents in starch-based superabsorbent technologies. Dr. Doane holds 45 patents and is an inductee in the Agricultural Research Service Science Hall of Fame. While retired from his USDA duties, he remains an active advisor to ATI.

In 1994, Milan H. Savich joined forces with Dr. Doane. Their goal was to take initial USDA lab discoveries and develop a commercial product ideally optimized for today’s demanding agricultural applications. Between 1996 and 2002, this group undertook an extensive research program to develop dramatically new starch-based polymers technologies and agricultural application and manufacturing methods, which led to the founding of ATI in Beaverton, Ore., in 2003. During this period, the company completed a large number of detailed independent field trials, which validated the impressive early results.

Under Savich’s direction as CEO, ATI continues to develop its own series of broad-based patents, surpassing all other companies with its depth of intellectual property on starch-based superabsorbents and agricultural applications. ATI maintains ongoing exclusive cooperative and research development relationships with the USDA. ATI began large-scale commercial manufacturing of Zeba in late 2004 at its company-owned facilities in Albany, Ore.

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