Modugno-Hortibec Awarded License for Zeba^® Gardening Soils in Canada

BEAVERTON, Ore. (February 27, 2008)

Unique Zeba superabsorbent soil amendment now included in soils from leading distributor

Absorbent Technologies, Inc. (ATI) and Montreal-based Modugno-Hortibec, Inc. announced today the signing of a licensing agreement for the inclusion of ATI's patented Zeba® brand starch-based superabsorbent ingredients in packaged potting soils for consumers in Canada.

"Through the years we've seen many ingredients claiming to increase moisture retention in soils, but Zeba is clearly the leading technology and reduced water usage by more than 35% in our trials," says Rene Modugno, CEO and Chairman for Modugno-Hortibec. "Our customers expect performance, and that's what separates our brand from others. Now, with Zeba, we have an environmentally friendly way to grow better plants while supporting our country's goal of water conservation."

Developed from natural cornstarch, Zeba is the first soil amendment specifically optimized for improved moisture retention and nutrient availability, creating an ideal growing environment. Like a sponge, small Zeba granules hold and release water in a potting soil, over and over again, reducing heat and moisture stress in plants of all types. Growers find that in using Zeba, they get 'more plant, using less water.'

Modugno-Hortibec is one of the largest Canadian-owned soil and fertilizer companies, with products available at over 2,000 major Canadian retailers. In addition to the company's own brands, it produces products for retailers such as Loblaws, The Home Depot, Canadian Tire, and Wal-Mart. In spring of 2008, Modugno-Hortibec will release its first Zeba-enabled potting soil under the Loblaws "President's Choice" label.

"Rene and his team have set the standard for high quality potting soils in Canada, and we're pleased to include them among the industry leaders in our licensing program," says Larry Logan, Chief Marketing Officer for ATI. "We look forward to the launch of additional new products with Modugno-Hortibec in the near future."

About Absorbent Technologies, Inc.

Absorbent Technologies, Inc. (ATI), based in Beaverton, Ore., is the world leader in the development and manufacturing of starch-based superabsorbent products that are specifically optimized for improving the quality and yield of plants.

The company's patented Zeba^® branded products repeatedly hold and release water in the root zone, reducing moisture stress in plants. By creating a more favorable growing environment, Zeba also improves stand establishment and plant consistency. The company's products are sold in the United States and overseas for commercial agricultural production, turf and ornamentals, reforestation, and seed coating.

© 2008 Absorbent Technologies, Inc. All rights reserved. Absorbent Technologies, Inc., 8705 SW Nimbus Avenue, Beaverton, OR USA 97008. Zeba is a trademark of Absorbent Technologies, Inc., in the United States and other countries. Other names and brands contained herein are the property of their respective owners. THIS DOCUMENT IS PROVIDED “AS IS” WITH NO WARRANTIES WHATSOEVER, INCLUDING ANY WARRANTY OF MERCHANTABILITY OR FITNESS FOR ANY PARTICULAR PURPOSE, OR ANY WARRANTY OTHERWISE ARISING OUT OF ANY PROPOSAL, SPECIFICATION OR SAMPLE.

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