NEWS & Updates


Dubai, February 2018

Advanta Seeds, A UPL Group Company specializing in innovative agricultural solutions, has won the prestigious Gulf Sustainability and CSR Award 2018. The award is for introducing ZEBA technology in the UAE and the Middle East Region. ZEBA is a soil enhancement, water and nutrient management technology which is already successful in many geographies and has diverse application from turf and grass, to landscaping and agriculture.

“We are very appreciative of the process involved in the sustainability awards for 2018. Entering into and winning the Water and Management category was important to us. As a company we are very committed to the process of not only water conservation, but the management of the water and water systems to avoid wasted water and the costs incurred with replacement of planting stock. We were very excited about the opportunity to present ZEBA as a sustainable solution for UAE and Middle East,” shared Kevin Ashford, UPL Global Technology Lead, Water & Soil Technologies.

Altogether there were twenty-four category award winners on the day. Competing against the region's most prominent companies from diverse industries, ZEBA won its category and was recognized for the impact it can create in the region.

Advanta Seeds is a sustainable agriculture company providing innovative solutions and seeds technology to farmers around the world. The company has a global footprint in more than 66 countries. Advanta Seeds has a leadership position in tropical and sub-tropical corn, grain and forage sorghum, sunflower, canola, rice and vegetables. Advanta Seeds is a part of the UPL Group.

UPL Group is a leading agriculture company with a global footprint in over 150 countries. UPL Group provides full agriculture solutions from seeds, soil enhancement, crop protection, and plant health to post-harvest solutions. UPL is also involved in designing pre-sowing and post-harvest crop-care technologies.

The second edition of the Gulf Sustainability and CSR Awards celebrate and provide recognition for companies and individuals implementing outstanding Sustainability and CSR initiatives across the region. The winners of the Gulf Sustainability and CSR Awards were announced at the Jumeirah Creekside Hotel on 20th February 2018 where the Finals and Awards Ceremony took place. With live transparent judging and benchmarked feedback reports for all the Finalists, this is a truly unique event in the Gulf! The Awards aim to support organizations and businesses as a vehicle for sharing best practice and for promoting continuous improvement, learning and personal development.